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Semler turned his family's business, the aging Semco corporation of Brazil, into the most revolutionary business success story of our time. By eliminating uneeded layers of management and allowing employees unprecedented democracy in the workplace, he created a company that challenged the old ways and blazed a path to success in an uncertain economy.
- Sales Rank: #18258 in Books
- Published on: 1995-04-01
- Original language: English
- Number of items: 1
- Dimensions: 8.00" h x .88" w x 5.25" l, .68 pounds
- Binding: Paperback
- 352 pages
From Library Journal
First published in Brazil in 1988 as Turning the Tables , this book was the all-time best-selling nonfiction book in Brazil's history. Semler, the 34-year-old CEO, or "counselor," of Semco, a Brazilian manufacturing firm, describes how he turned his successful company into a "natural business" in which employees hire and evaluate their bosses, dress however they want, participate in major decisions, and share in 22 percent of the profits. Semler believes that Semco is different from most companies that have participatory management because employees are given the power to make decisions--even ones, with which the CEO wouldn't normally agree. Semler claims, "This is not a business book. It is a book about work, and how it can be changed for the better." Highly recommended.
- Mark McCullough, Heterick Lib. , Ohio Northern Univ. , Ada
Copyright 1993 Reed Business Information, Inc.
From Booklist
What makes for a successful company? In a sometimes breathless, often boyish manner, Semler, a counselor of a Brazilian company (Semco), relates the transformation of a traditionally structured business into one quite literally without walls and rules. Semler details his not-so-easy steps in the metamorphosis: abolishing dress codes and regulations; decentralizing plants; getting rid of paperwork and titles (hence, his appellation as counselor, not CEO); and creating a consultative democracy in which employees set their own salaries and work hours and vote on managerial candidates, among other responsibilities. If it sounds too much like utopia, Semler admits that Brazil's economic downturn has impacted Semco and that, yes, being born with a silver spoon certainly colors his vision. Nonetheless, his is a philosophy that merits some serious thought by managers and workers alike. Barbara Jacobs
Review
"The way that Ricardo Semler runs his company is impossible; except th at it works, and works splendidly for everyone. I relish this book. It revived my faith in human beings and my hope for business everywhere" -- Charles Handy "In this book, Ricardo Semler tells how Semco, Latin America's fastest growing company, uses a revolutionary way of working to run a profit-making company with a work force who love their jobs." The Sunday Times "Are there real-life lessons to be learned? The answer is yes...Pragmatic, inspirational and intriguing advice." The Times "Ricardo Semler is our kind of capitalist" Guardian "Semco takes workplace democracy to previously unimagined frontiers" The Times
Most helpful customer reviews
0 of 0 people found the following review helpful.
My Favorite Business Book Ever
By Jonathan Dariyanani
I must have bought people 20 copies of this book...at least. This book is the best distillation of what democracy, honesty, transparency and courage look like in the workplace. They produce spectacular financial result and deep fulfillment for the employees. I read this book in 2006 or earlier for the first time and I keep coming back to it over and over again. Although his business is a complex manufacturing business, you can apply the lessons here to small or large companies, sales organizations, restaurants, tech companies and non-profits. The book is radical...and surprisingly revolutionary. It also makes you realize, by describing in such detail what an ultra high trust work environment looks like, how much of our workplaces treat us like dishonest children...and we often fulfill those expectations. I don't say it lightly...but this book was life changing and still in for me...
6 of 7 people found the following review helpful.
First 100 pages were great
By R B
I really liked the first 1/3 of this book up to page 100. But then past that I was struggling to finish it. I kept pushing myself to read a few more pages with hopes that it would get better. But finally stopped around page 200 and then skimmed through the remainder. The first part was great because it covers the authors story of running the company traditionally and then implementing a lot of the new policies. Which was very thought provoking and pretty amazing considering this was over 25 years ago.
After page 100 each chapter covered a story about hiring someone or moving them to another department. Or implementing something else. And it just became really boring and drawn out for me. And when he writes about subsidizing lunches for workers making less money, and allowing employees to set their own salaries based on things like living expenses it comes across to be a bit socialist leaning. And I don't mean that in a good or bad way. On the first page the author writes that it's not purely capitalistic or socialist. He writes that it's a new way. A third way. And it seems like that third way has borrowed tenets from each.
Anyway, This book should be read to challenge your current thinking and to read about a more democratic work environment. Even if you only make it to page 100. It should not be read as a complete guide for a company or as if everything covered is the absolute best way to do things.
0 of 0 people found the following review helpful.
The start of a new era?????
By Gerard Van Stijn
I bought this book because I read about Semco and what its boss had created.
From what I heard he had created a workplace that was democratic, fun to work at and all in all a good lesson of how companies can be run. So, when I found out he had written a book about it, I wanted to read it.
And I was not disappointed. He describes clearly and with great detail how he transformed his fathers company from a bureaucratic, top-down run company into a much more democratic and fun workplace. And it all started with allowing employees to vote on which color uniforms they want.
All in all, I love this book. It seems to be part of a new era about working differently from the past. Perhaps era is not the right word, but movement might be a better description. Other elements in this movement are ROWE from Jodi Thompson and Cali Ressler, Beyond Budgeting, Alexander Kjerulf with his Positive Sharing website as being the Chief Happiness Officer, Tim Ferriss with his Four Hour Workweek, the guys from 37signals and many others.
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