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In this first book-length study of media images of multiracial Asian Americans, Leilani Nishime traces the codes that alternatively enable and prevent audiences from recognizing the multiracial status of Asian Americans. Nishime's perceptive readings of popular media--movies, television shows, magazine articles, and artwork--indicate how and why the viewing public often fails to identify multiracial Asian Americans. Using actor Keanu Reeves and the Matrix trilogy, golfer Tiger Woods as examples, Nishime suggests that this failure is tied to gender, sexuality, and post-racial politics. Also considering alternative images such as reality TV star Kimora Lee Simmons, the television show Battlestar Galactica, and the artwork of Kip Fulbeck, this incisive study offers nuanced interpretations that open the door to a new and productive understanding of race in America.
- Sales Rank: #1505849 in Books
- Published on: 2013-12-20
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x 1.00" w x 6.00" l, .80 pounds
- Binding: Paperback
- 264 pages
Review
�"Nishime's persuasive, well-grounded analysis yields genuinely brilliant insights regarding the pitfalls and possibilities of multiracial visibility in contemporary media culture. Lucidly written with appealing attention to popular texts, this is the sort of book that moves multiracial and Asian American studies in interesting and engaging, new directions."--Glen Mimura, author of Ghostlife of Third Cinema: Asian American Film and Video
"Nishime makes a compelling argument for productive possibilities in the way that we understand multiracial bodies and narratives. This fascinating, elegant book provides a model for doing this kind of analysis and creating new narratives so that these possibilities may one day be realized."--Feminist Media Studies
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About the Author
Leilani Nishime is an assistant professor of communications at the University of Washington and the coeditor of East Main Street: Asian American Popular Culture.
Most helpful customer reviews
3 of 4 people found the following review helpful.
some good basics, but undermined by some thin readings
By S. Nardi
I really wanted to like this book, but I just couldn't. There are some interesting arguments here, especially in the first two chapters. For example, Nishime argues that in multi-racial Asian characters sexuality becomes a metaphor for race, and does a solid job of making Keanu Reeves interesting--something I would have considered impossible.
But there are deep problems which undercut the main argument. Most of all, Nishime is never particularly interested in how any of the texts looked at construct an audience. Instead, there is a blanket assumption that all of these texts are addressing a kind of generic liberal hegemony. I suppose that kind of abstraction is true enough for Vanity Fair, but really, Kimora Lee Simmons? As a result a text like Life in the Fab Lane is read as if if Simmons is introducing the problem of race to an educated white hegemony. But isn't that show aimed at an audience fully aware of problems of race and willing to be entertained by them? That's not meant to be a rhetorical question. Where is the research on the show's demographics and what it means that this kind of play gets watched (and by who?).
More generally, in a book that spends so much time on texts that have no artistic interest (sorry Keanu, but Kimora, you knew that was coming), the abiding interest here is the sociological argument. But because Nishime is covering such a limited range of texts, and refers only to theoretical arguments about society and culture, her broader critiques are very very unconvincing. The whole thing feels half baked at the moments that are most important--when she reaches for the most sweeping conclusions.
Maybe I'm most bitter at the chapter on Battlestar Galactica, which is the main reason I read the book. The set up is good--Nishime points out the vacuity of the character of Hera, which is so true and an interesting place to begin. But she reads the show as an allegory of transnational adoption, and slots the colonials into the place of hegemonic America and the Cylons as the oppressed immigrant. Okay, there are certainly parts of the show that play with those memes, but to reduce the show to that is to ignore the most interesting aspects of the narrative. Nishime barely acknowledges the Cylons are machines, for example, and so ignores the very interesting meditation on what makes a human human which is central to the show. Likewise, she never mentions that race is not ignored in the show but displaced into the question of the twelve planets and that far from being hegemonic, the Colonials are a collapsed, bitterly divided, and terribly flawed group who, in the heartstrings of the show, have never really justified their right to exist.
So, I regret the purchase. If I were you, I'd check it out of the library, skim the bits on Keanu and Kimora, and mine the footnotes.
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