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Confessions of an Advertising Man, by David Ogilvy
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A new edition of the�timeless business classic featured on Mad Men—as fresh and relevant now as the day it was written�"We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else."� —David Ogilvy�David Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the�1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.
- Sales Rank: #15542 in Books
- Brand: Brand: Southbank Publishing
- Published on: 2012-01-01
- Original language: English
- Number of items: 1
- Dimensions: 9.50" h x .60" w x 6.00" l, .70 pounds
- Binding: Paperback
- 192 pages
- Used Book in Good Condition
Review
"Ogilvy is the creative force of modern advertising."� —New York Times
"Ogilvy's writing is pithy, lively and urbane...[Confessions of an Advertising Man] is full of great stories from the world of 1960s advertising." — IndependentMail.com
"Required reading for anyone in business"� —Media Week
"It's a well-written, clean book which breaks out his concepts, tactics, and techniques and is a must-read for anyone in business—and particularly marketing and PR."� —Ronn Torossian,�CEO,�5WPR, on his�10 Must-Read Public Relations and Marketing Books, on Business Insider
"I would like to make it mandatory that everyone in advertising read David Ogilvy's first book, Confessions of an Advertising Man at least once a year."—George Parker in Business Insider
"Monumental...there is the kind of good, solid, smart, great-work-inspiring advice that any one in this business – and that includes clients – would be wise to review."� —The Agency Review�
"It's a classic...I tell my students if you're going to read a book about advertising, start with that one." — Investor's Business Daily
"For anyone working in the marketing profession, this is an essential text."� — Financial Times
“. . . Throughout his book Confessions of an Advertising Man you will find deep insights on management, candor, and company culture.” —The Huffington Post
From the Publisher
David Ogilvy was an advertising genius. At the age of 37, he founded the New York–based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best–seller a blueprint for sound business practice. If you aspire to be a good manager in any business, this seminal work is a must–read.
About the Author
David Ogilvy (1911–1999),�referred to in�1962 by Time as�"the most sought-after wizard in today's advertising industry," is considered to have been one of the dominant thinkers�in the field.�He is also the author of Ogilvy on Advertising. Sir Alan Parker was a�copywriter in the 1960s and 1970s and is now a film director and producer. Films he directed�include Angela's Ashes, Fame, Midnight Express, and Pink Floyd: The Wall.
Most helpful customer reviews
179 of 190 people found the following review helpful.
He changed my life
By Bruce G. Silverman
I first read "Confessions" in 1967 when I was a law student who had figured out he didn't want to be a lawyer. After reading it, I decided that I belonged on Madison Avenue... and that I HAD to work at Ogilvy & Mather. I somehow talked my way into a job there... as a mailboy... and by the time I left a decade and a half later, I was one of the agency's top creative people. I recently retired... after a 38-year career in advertising at five different agencies. "Confessions" remains the best guide ever about how to run an agency, and how to hire one. And David Ogilvy was, without a doubt, the best boss I ever had.
39 of 41 people found the following review helpful.
I Confess "David Ogilvy" He's The Man!!
By Deremiah *CPE
While in Uptown on the Northside of Chicago I found this amazing book at a used book store. What David shares with his listening audience is very inspirational. Besides giving you an amazing foundation David teaches you the following:
How to manage an advertising agency (admire people who work hard)
How to get clients
How to keep clients
How to be a good client
How to Build great campaigns
How to write potent copy
How to illustrate advertisements and posters
How to make good television commercials
How to make good campaigns for food products, Tourist destinations and proprietary medicines
How to rise to the top of the tree--advise to the young
Well these are only a few of the very powerful items that David Ogilvy shares. If you would like to know more just remember you will when you buy this book. It's just a wonderful resource that's well put together. When you read it you will agree. This book needs one more very important person....YOU.
These are a few main key concepts that attracted me to this book.
41 of 44 people found the following review helpful.
A Classic from One of the Masters
By James Sadler
While not as detailed or colorfully illustrated as his later work "Ogilvy on Advertsing," this is still a classic fillld with great information. The book is clearly a precursor to "Ogilvy on Advertising," as many of the same elements can be found in it.
Ogilvy has a wonderfully casual, yet occassionally pompous, style to his writing, but he clearly knows and understands advertising. He manages that rare combination of managing to teach while entertaining. Sometimes his ego and pride come across too strongly, but given the man's accomplishments, I'll cut him slack. And you may wonder why he starts off discussing his days as a chef in Paris, but he does a great job of analogizing that experience to his experiences with running an ad agency.
Highly recommended for anyone involved in advertising, particularly copywriters. Ogilvy was a copywriter and he clearly has a special admiration for those who write copy for a living. He also has great advice to share for anyone in advertising.
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